About Us

Mavira Designs was founded in August 2015 and operates out of Salem & Attur, Tamil Nadu, India - close to a cluster of one of the finest cotton and silk fabric producers in this part of the World.  The word  ‘Mavira’ is a clever blending and use of initialism and coinage of letters of the names of the Founders, and inspirational Family. The  ‘Mavira’ Online Store showcases a thoughtful, fashionable, ethnic collection of Women's wear, and a stylish means  ‘to decorate your life!

While this Online Store  - linked to Facebook and Pinterest - is the primary means of selling whatever we design & make, we also do bespoke orders, wholesale supply to brick & mortar Stores, and occasionally, we do 'get physical' - showing up at an Exhibition Venue Stall, over a couple of days; probably in your City!

We control & monitor every stage of the Apparel-making process, from style designing, material / fabric selection & sourcing, testing, sewing, steam-pressing, to packing & delivery to ensure a truly well-finished product. We 'needle' our brains a lot!


Manimekalai Kumar, Co-Founder & Chief Designer

Manimekalai has an inborn flair for matching colour, pattern and fabric and is the ‘best-to-consult’ person in the Family Circle for, ‘what to wear?’  She has a wonderful, balanced sense of style and has been ‘decorating the family’, for years. Manimekalai designs every Mavira garment; painstakingly shops for cloth and color combinations and directs the sewing team to deliver to her exacting standards. She holds a post-graduate diploma in garment design and interior design from Kothari’s Academy, Chennai. Manimekalai draws immense strength and insights from her entrepreneur father, the late A M Ramasamy, Attur, who rose from humble origins to create a wealth of values, principles and a bedrock of integrity - in personal & public life.

Kumar Govindan, Co-Founder & CEO

Kumar - who went by the name 'Mani' in the early years, manages the overall operations and is the official online ‘Store-Keeper’. He is a graduate Engineer from the College of Engineering, Anna University, (G.K.) and learnt the 'basic threads' during his 'Wonder Years' (G. Kumar) at Montfort School, Yercaud.  Kumar has been an operations specialist & outstanding project manager with Neyveli Lignite, Tata Consulting Engineers and Lahmeyer International. He is now an Entrepreneur driving Mavira Designs, providing the leadership and vision, to see every women wear a Mavira dress… day & night!   Kumar is also a talented Writer and writes for Mavira - besides blogging and tweeting, as a wordsmith, on what’s happening in the World!